A Talisman That Transcends Time
Some jewelry is simply beautiful. Some, however, carry stories, traditions, and an almost mystical allure. The evil eye is one such emblem—a symbol woven into the fabric of history, a talisman whispered about in ancient lore yet just as relevant in today’s fast-paced world.
From Mediterranean shorelines to Middle Eastern markets, the belief in the evil eye spans centuries. It’s the idea that a single envious glance—whether intentional or not—can disrupt energy and invite misfortune. But where there’s bad energy, there’s always a way to deflect it, and that’s where the evil eye amulet steps in. More than just an aesthetic, it’s a form of protection, a quiet force that reminds us to move through life untouched by negativity.
A Modern Interpretation: Jewelry That Protects & Elevates
Fast forward to today, and the evil eye has evolved into one of fashion’s most iconic symbols. It is the rare blend of meaning and elegance—subtle enough to be worn every day, powerful enough to make a statement. Think of it as your own personal bodyguard, but make it couture.
At MyAleph, this philosophy is at the heart of our designs. The Stella Necklace in Apatite, for instance, isn’t just a delicate layering piece—it carries the energy of clarity and focus, making it perfect for those who want to stay sharp, intuitive, and effortlessly stylish. Meanwhile, the Aya Bag Charm in Onyx embodies strength, resilience, and a little bit of that untouchable energy we all aspire to radiate
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The Woman Behind the Vision
Jewelry has always been about more than embellishment—it’s about intention, connection, and energy. This belief is what led Fanny Marcus, founder and CEO of MyAleph, to create a collection that bridges ancient protection with modern style. With a background in design, fashion, and energy work, she wanted to craft jewelry that isn’t just worn, but felt.
Raised in Paris with a Persian heritage, Fanny grew up surrounded by the power of gemstones, symbolism, and the belief that accessories should be both meaningful and beautiful. That’s why every piece in MyAleph’s collection is infused with energy and designed to empower.
An Emblem of Strength, A Piece of the Past & Future
We don’t wear jewelry just for the sake of it—we wear it because it tells a story, because it speaks to something within us. The evil eye is as much about beauty as it is about intention, and that’s what makes it endlessly fascinating. It has lived a hundred lives before this moment, and it will continue to do so long after. The only question that remains is: which one will you make your own?
Find your signature piece and explore MyAleph’s collection at MyAleph.com
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